What Is SEO/Search Engine Optimization?
SEO stands for “Search Engine Optimization”. It is a practice of increasing the quantity and quality of traffic on your website through organic search results. SEO is a long term process and it takes a minimum of 3-6 month of time to rank our website. Major search engines are Google, Bing, Yahoo, Youtube, etc. With the growth of the digital marketing industry, the importance of SEO has increased. In this article we will tell you each and every detail related to Search Engine Optimisation(SEO).
How does SEO work?
It is very important to know how SEO works. There are various search engines like GOOGLE, YAHOO and BING. They have developed a special software known as Spider Bots. Basically the Bot crawls on the web. When we say crawls it means Spider Bot crawls over the world wide web(WWW) and visits all the publicly available websites. and fetch the information for them.
This way Bots helps Search Engine to index and organise the information that is publically available on world wide web.
The information which is crawled over the web is stored in Data centres of search engine companies with the help of these Spider Bots.
The stored data in Data centres are used to produce search results on search engine pages.
Search engine results basically work on the respective search engine “Algorithm” which proprietary technologies used by various search engines.
Always keep yourself updated with the latest Google Algorithm to succeed in your SEO. Currently the latest algorithm followed by Google is known BERT. In this algorithm google has asked the bloggers to focus on long-tail keywords, descriptor, modifier, considered E-A-T factor, Explain not command and then content must comprise at least a thousan
What are SEO basics?
As defined earlier, SEO is a practice of generating organic traffic through search results. There are two ways to do SEO (A) On-Page SEO (B) Off-Page SEO.
Before we start talking on ways to do SEO, I will tell you about a few important facts for Ranking a website.
If we talk about Google criteria to rank a website Google considers more than 200 factors.
Some of the Ranking factors are:
- Domain Level Factor
- Page Level Factors
- Site Level Factors
- Back-link Factors
Types of SEO?
There are majorly two types of SEO.
1. On-Page SEO
2. Off-Page SEO
What is On-Page SEO?
On-Page SEO is the practice of optimizing the elements on a Website(text, image, video). On-Page SEO is done at Content as well Code level. Once your page is optimized it becomes easier for users to reach your page and content. It is primarily done to match user search intent. On-Page SEO ensures the page is reliable for Search engine indexing.
On-Page SEO Activities?
- Keyword research: It is the process Finding the best keywords with highest density and low competition.
- Content creation: content creation refers to creating unique and quality content for the web.
- Keyword optimization: In this method we target keywords in all the right places and use good meta tag SEO.
What is Off-Page SEO?
Off-Page SEO” refers to process of improving your website ranking of a page with search engines through link building.
Off-Page SEO Activities?
There are various techniques to do off-page SEO. Here I will tell you some of them which are widely used and most effective.
- Social Building – Social building is a technique used in off-page SEO to drive traffic to our web page.
- Link Building – building back-link is a very useful method of off-page SEO. A web site that is high quality and useful is more likely to have references (backlinks) from other websites. By building links you can gather support or say votes which can help us rank higher from our competitor.
- Citation – It is a process in which we ask other brands to mention our brand name in their blogs and websites.
Off-page SEO is as necessary as on-site SEO. If you wish your SEO campaigns to achieve success you have got to try and do each.
When wondering link building don’t take the simple method, however try and get links from hard-to-get places. The tougher is to induce a link, the additional worth it’s.
In the past, you may simply get thousands of links and rank higher however today you have got to try and do over that. My recommendation is to ditch link building all at once and place all of your efforts in creating a good website, persuade you to buy properly and everything else can follow.
If you have any questions related to digital marketing please write down in the comment section.
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Thank You and Goodbye for now.
Namaste Salaam Goodbye Hasta la vista.